Find out where to buy
BBB Cycling products

Locate your closest dealer
14 January 2026

PHantastic PHotochromic - Our PH lenses explained

As sunlight is always changing, a pair of photochromic lenses can provide protection at any time! Photochromic lenses or also called PH lenses adjust their darkness according to the current light situation and BBB Cycling has a long history of perfecting this technology. Almost every model in the BBB Cycling range contains a PH version. PH lenses provide unprecedented value to every cyclist to enjoy the world around them! This blog explains exactly the benefits of our PHANTASTIC photochromic lenses and how they provide you with the best riding experience!


Číst více
12 March 2026

Cycling helmets with Mips

At BBB Cycling we are always searching for ways to make your ride more comfortable. We use functional solutions to reach this goal and want you to be secure of a safe ride when it comes to helmets. Therefore we have chosen to collaborate with Mips®. In this article we tell you all about the system, starting with what Mips® actually is.

The Multi-directional Impact Protection System (Mips®) is designed to add protection against rotational motion (or kinematics) transmitted to the brain from angled impacts to the head. This means that the helmet will protect your head better to impact from angles. Let's be honest, who falls from his bike in a straight line to the front, right? When an accident occurs most people will fall down with a rotational motion. This is a combination of rotational energy (angular velocity) and rotational force. Mips® added protection system has been proven to reduce rotational motion when implemented in a helmet by redirecting energies and forces otherwise transmitted to the brain. Mips® is an additional layer to a helmet and thus makes the helmet even more safe.

Číst více
About us

Part of your ride since 1998

We've been around for 25 years and have been part of many people's rides during this time. As much as we are humble, we are also very proud of who we are and what we do. BBB Cycling was established in 1998 by two passionate cyclists, Chris Koppert and Frank Moons. Just after their retirement from cycling at a high level in the ’90s.

Read our story
Become part of the BBB Cycling Community

Whether it's on Instagram, Strava or Komoot, we're part of your ride. Follow us on social media and invlove us on your rides and adventures. #bbbcycling